Regular correspondence Turned Sales Tool When Marketing Your Training Services

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Regular Correspondence Turned Sales Tool When Marketing Your Training Services
Dave Fitton, ITrain Marketing Correspondent

Follow the 80/20 Rule. Sell all of your services to all of your customers. Most companies receive 80% of there gross sales from only 20% of their customers. And many of their customers don't realize or utilize all the services they offer.

Below are a couple of quick additions you can make it so your written correspondence SELLS!

-Add a reminder line to your fax cover sheet that highlights an aspect of your business. Change it monthly

-Include sales materials in invoice envelopes. You may get a different department of a larger company to buy your services turning 1 customer into 2 customers.

-Use the back of your business card to list benefits of your service or classes that you teach

-Add "visit us at www._______ " on your checks.

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http://itrain.org/html/resources/articles/article0003.html
updated May 10, 1999